PGDM - Post Graduate Diploma in Management

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PGDM

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Two year full time residential programme

Recognized by AICTE, Ministry of HRD, Govt. of India


The Post Graduate Diploma in Management (PGDM) aims at training the participants in general management concepts, skills and their application, with a strong focus on experiential learning. The Institute follows the IIM model pedagogy with open credit system. Emphasis is given on case analysis and presentation with multi-disciplinary approach to sharpen the analytical and decision making ability of the students. Thereby this programme enables the students to navigate more effectively as managers in a challenging and changing business scenario prevailing in the industries.

UNIQUE FEATURES

  • Global Accreditation by ACBSP, USA
  • Approved by AICTE, International Accreditation by SAQS & National Accreditation by NBA
  • Domain & sectoral focused specialisations
  • Option of dual or single specialisation
  • IIM model choice based credit system
  • Case based innovative teaching pedagogy
  • Finishing school for employability
  • Summer project
  • Research / Live projects
  • Course of independent study
  • Equivalence to MBA by Association of Indian Universities (AIU)
  • Excellent hostel facility with attached toilet
  • Consistently excellent placement since inception

SPECIALISATION

ASBM is the first B-School in the country to offer dual or single specialisation both in functional and sectoral areas.

FUNCTIONAL AREAS :

  • Human Resource Management
  • Financial Management
  • Marketing Management
  • Information Technology Management

SECTORAL AREAS :

  • Operations, Logistics & Supply Chain Management
  • International Business
  • BIFS Management
  • Retail Management

PGDM COURSE STRUCTURE:

Core courses –

TERM I

  • Behaviour at Work
  • Micro Economics
  • Financial Accounting
  • Marketing Management–I
  • QT for Managers
  • Managerial Communication
  • Finishing School Module-I (Communicative English)

TERM II

  • Structure & Processes in Organisation
  • Legal Aspects of Business
  • Macro Economics
  • Cost & Management Accounting
  • Marketing Management–II
  • Operations Research
  • Finishing School Module-II (Communication Skill Development)
  • Industry Visit Learning Programme

TERM III

  • Human Resource Management
  • Business Ethics and Corporate Social Responsibility
  • Financial Management
  • Working Capital Management
  • Business Research Methods
  • Logistics & Supply Chain Management
  • Operations Management
  • Management Information Systems
  • Finishing School Module-III (Personality Development)
  • Research Paper Analysis - I
  • Summer Internship Project

TERM IV

  • Strategic Management
  • Electives (HR/Finance/Marketing/OM & LSC, IT, BIFS,IB, Retails)
  • Finishing School Module – IV (Impression Management)
  • Research Paper Analysis - II

TERM V

  • Business Analytics
  • Electives (HR/Finance/Marketing/OM & LSC, IT, BIFS,IB, Retails)

TERM VI

  • World Business Environment
  • Electives (HR/Finance/Marketing/OM & LSC, IT, BIFS,IB, Retails) Including optional CIS/LVP

Elective courses in eight areas (in Terms IV, V & VI)


HUMAN RESOURCE MANAGEMENT

  • Compensation & Reward Management
  • International HRM
  • Labour Laws
  • Performance Management System
  • Self-Management Art for Executive Excellence (SMARTEE)
  • Talent Management
  • Managing Conflict & Negotiation
  • Industrial Relations
  • Managing Organisational Culture
  • Strategic HRM
  • Training & Development
  • Corporate Governance
  • Assessment & Development Centre
  • Leadership for Corporate Excellence
  • Organisational Analysis & Transformation

FINANCIAL MANAGEMENT

  • Business Analysis & Valuation
  • Financial Markets & Services
  • Financial Statement Analysis
  • Security Analysis & Portfolio Management
  • Behavioral Finance
  • International Financial Management
  • Project Finance
  • Risk Management & Derivatives
  • Corporate Governance
  • Etrepreneurship & Family Business
  • Intellectual Property Rights
  • Retail Banking
  • Strategic Cost Management
  • Fundamentals Of Insurance
  • Mergers, Acquisitions & Corporate Restructuring
  • Strategic Management Accounting

MARKETING MANAGEMENT

  • B To B Marketing
  • Consumer Behaviour
  • Marketing Research
  • Rural Marketing
  • Advanced Marketing Research
  • Advertising & Sales Promotion
  • Brand Management
  • Sales & Distribution Management
  • Strategic Marketing
  • Customer Relationship Management
  • Integrated Marketing Communication
  • International Marketing Management
  • Marketing of Services
  • Digital & Social Media Marketing

OPERATIONS, LOGISTICS & SUPPLY CHAIN MANAGEMENT

  • Infrastructure Management
  • Inventory Management & Control
  • Management of Technology
  • Materials Management
  • Purchase Management
  • Quality Management Systems
  • Automation in Logistics & Supply Chain
  • Decision Analysis
  • Multi-Modal Transport Management
  • Operations Strategy
  • Production Management
  • Production Planning & Control
  • Project Management
  • Services Operations Management
  • Stores Management
  • Business Applications & Game Theory
  • Enterprise Resource Planning – I & II
  • International Logistics
  • Supply Chain Strategy & Design
  • World Class Manufacturing

INFORMATION TECHNOLOGY MANAGEMENT

  • Operating Systems
  • Relational Database Management System
  • System Analysis & Design
  • Data Mining & Data Warehousing
  • IT Strategy
  • Networking & Communication
  • Software Project Management
  • Web Technology
  • E Commerce
  • Knowledge Management
  • Management of ITES

BIFS MANAGEMENT

  • Financial Markets & Services
  • Fire & Marine Insurance
  • Introduction to Insurance
  • Principles & Practices of Banking - I
  • Principles & Practices of Banking - II
  • Life Insurance Products & Practices - I
  • Motor & Personal Accident Insurance
  • Forex Management
  • General Insurance
  • International Financial Management
  • NBFC Management
  • Retail Banking
  • Treasury Management
  • Money Transfer & Foreign Exchange Management
  • Life Insurance Products & Practices - II
  • NPA Management

RETAIL MANAGEMENT

  • Introduction to Retail
  • Category Management
  • Store Profitability Management
  • Buying & Merchandising
  • Retail Verticals
  • Store Operations Management
  • Visual Merchandising
  • E Retailing
  • International Retailing
  • Retail Promotional Strategy

INTERNATIONAL BUSINESS

  • International HRM
  • International Economics
  • International Trade and WTO
  • Cross Cultural Management
  • International Finacial Management
  • International Marketing Management
  • Mergers, Acquisitions & Corporate Restructuring
  • Intellectual Property Rights
  • Managing Conflict & Negotiation
  • Forex Management
  • International Logistics

CURRICULUM DESIGN:

A student will undergo minimum 1215 hours of course work during the two-year programme. The courses have been classified into credits. A four-credit course has 20 classroom sessions of 90 minutes each (i.e., 30 hours) and 40 hours of off-class room work/activity for the student, while a two-credit course has 10 classroom sessions (i.e., 15 hours) with 20 hours of off-class room work.

The programme consists of 84 credits of core or compulsory courses and 60 credits of elective courses. One has to complete at least 20 credits in any particular area (out of five elective areas) to declare it as the area of concentration/specialisation.

The Institute follows an open credit system for electives. So a student has the freedom to opt for single specialisation or dual specialisation or even no specialisation as per her/his choice. A student can also opt for maximum two courses for in-depth independent study (CIS) and submit dissertation(s)

SUMMER INTERNSHIP:

After the third term, the students are required to undertake internship for eight weeks in any organisation to relate their classroom learning to the ground realities of industry. This is intended to sharpen their knowledge and hone their skills, and develop better appreciation of the practical problems of business organizations, especially from the management point of view. The experience, thus gained, also helps the students in planning their future professional career

FINISHING SCHOOL:

The ASBM Finishing School, a unique venture of ASBM, offers the Power Packed Personality and Placement Grooming Module (4 PGM) to build the foundation for a fulfilling life. Its personality development courses, based on psychometric assessment of the participants, instill a sense of confidence and thereby motivate the students to surge ahead. Training in soft skills fine-tunes their attitudes, values and beliefs, and leads to a holistic personality development so that ultimately the students can stand apart in a crowd.

ELIGIBILITY:

  • Bachelor's degree (10+2+3) or equivalent. Final year students can also apply.
  • Qualifying Exams: CAT, XAT & MAT
  • Based on the performance in CAT, XAT & MAT, past academic performance, work experience and performance in Group Discussion and Personal Interview the candidates will be short listed.