Asian School of Business Management



    

PGDM - Post Graduate Diploma in Management

Two year full time residential programme

 Recognized by AICTE, Ministry of HRD, Govt. of India 

 

 

 

The Post Graduate Diploma in Management (PGDM) aims at training the participants in general management concepts, skills and their application, with a strong focus on experiential learning. The Institute follows the IIM model pedagogy with open credit system. Emphasis is given on case analysis and presentation with multi-disciplinary approach to sharpen the analytical and decision making ability of the students. Thereby this programme enables the students to navigate more effectively as managers in a challenging and changing business scenario prevailing in the industries.

 

UNIQUE FEATURES

 

 

SPECIALISATION

 Global Accreditation by ACBSP, USA 

•  Approved by AICTE, International Accreditation

    by SAQS & National Accreditation by NBA

 •  Domain & sectoral focused specialisations

 •  Option of dual or single specialisation

 •  IIM model choice based credit system

 •  Case based innovative teaching pedagogy

 •  Finishing school for employability

 •  Summer project

 •  Research / Live projects

 •  Course of independent study

 •  Equivalence to MBA by Association of Indian

       Universities (AIU)

 •  Excellent hostel facility with attached toilet

 •  Consistently excellent placement since inception

 

 

ASBM is the first B-School in the country to offer dual or single specialisation both in functional and sectoral areas.

 

  FUNCTIONAL AREAS :

Human Resource Management | Financial Management | Marketing Management | Information Technology Management

 

  SECTORAL AREAS :

Operations, Logistics & Supply Chain Management | International Business | BIFS Management | Retail Management

PGDM COURSE STRUCTURE:

Core courses –

 

TERM I

Behaviour at Work

Micro Economics

Financial Accounting

Marketing Management–I

QT for Managers

Managerial Communication

Finishing School Module-I   (Communicative English)

TERM II

Structure & Processes in Organisation

Legal Aspects of Business

Macro Economics

Cost & Management Accounting

Marketing Management–II

Operations Management

Operations Research

Finishing School Module-II (Communication Skill Development)

 

 

 

TERM III

Human Resource Management

World Business Environment

Financial Management

Working Capital Management

Business Research Methods

Logistics & Supply Chain Management 

Management Information Systems

Finishing School Module-III (Personality Development)

TERM IV

Business Ethics and Corporate Social Responsibility

Strategic Management

Finishing School Module – IV (Impression Management)

 

 

 

Elective courses in eight areas (in Terms IV, V & VI)

 

 

HUMAN RESOURCE MANAGEMENT

 

Compensation & Reward Management

International HRM

Labour Laws

Performance Management System

Self-Management Art for Executive Excellence (SMARTEE)

Talent Management

International Business Negotiation

Managing Employee Relations

Managing Organisational Culture

Strategic HRM

Training & Development

Corporate Governance

Assessment & Development Centre

Leadership for Corporate Excellence

Organisational Analysis & Transformation

Intellectual Property Rights

FINANCIAL MANAGEMENT

 

Business Analysis & Valuation

Financial Markets & Services

Financial Statement Analysis

Security Analysis & Portfolio Management

Behavioral Finance

International Financial Management

Project Finance

Risk Management & Derivatives

Entrepreneurship & New Venture

Mergers, Acquisitions & Corporate Restructuring

Strategic Management Accounting

 

 

 

MARKETING MANAGEMENT

 

B To B Marketing

Consumer Behaviour

Marketing Research

Rural Marketing

Advanced Marketing Research

Advertising & Sales Promotion

Brand Management

Sales & Distribution Management

Strategic Marketing

Customer Relationship Management

Integrated Marketing Communication

International Marketing Management

Marketing of Services

OPERATIONS, LOGISTICS & SUPPLY CHAIN MANAGEMENT

 

Infrastructure Management

Inventory Management & Control

Management of Technology

Materials Management

Purchase Management

Quality Management Systems

Automation in Logistics & Supply Chain

Decision Analysis

Multi-Modal Transport Management

Operations Strategy

Production Management

Production Planning & Control

Project Management

Services Management

Stores Management

Business Applications & Game Theory

Enterprise Resource Planning – I & II

International Logistics

Supply Chain Strategy & Design

World Class Manufacturing

 

 

 

INFORMATION TECHNOLOGY MANAGEMENT

 

Operating Systems

Relational Database Management System

System Analysis & Design

Data Mining & Data Warehousing

IT Strategy

Networking & Communication

Software Project Management

Web Technology

E Commerce

Knowledge Management

Management of ITES

BIFS MANAGEMENT

 

Banking Theory & Practice

Financial Markets & Services

Management of Lending

General Insurance

International Financial Management

NBFC Management

Retail Banking

Treasury Management

Money Transfer & Foreign Exchange Management

Life Insurance

NPA Management

 

 

RETAIL MANAGEMENT

 

Introduction to Retail

Category Management

Store Profitability Management

Buying & Merchandising

Retail Verticals

Store Operations Management

Visual Merchandising

E Retailing

International Retailing

Retail Promotional Strategy

INTERNATIONAL BUSINESS

 

International HRM

International Economics

International Trade and WTO

Import & Export Management

Cross Cultural Management

International Business Negotiation

International Finacial Management

International Marketing Management

International Logistics & Supply Chain Management

Mergers, Acquisitions & Corporate Restructuring

Intellectual Property Rights

 

 

CURRICULUM DESIGN:

 

 

A student will undergo minimum 1215 hours of course work during the two-year programme. The courses have been classified into credits. A four-credit course has 20 classroom sessions of 90 minutes each (i.e., 30 hours) and 40 hours of off-class room work/activity for the student, while a two-credit course has 10 classroom sessions (i.e., 15 hours) with 20 hours of off-class room work.

 

The programme consists of 84 credits of core or compulsory courses and 60 credits of elective courses. One has to complete at least 20 credits in any particular area (out of five elective areas) to declare it as the area of concentration/specialisation.

 

The Institute follows an open credit system for electives. So a student has the freedom to opt for single specialisation or dual specialisation or even no specialisation as per her/his choice. A student can also opt for maximum two courses for in-depth independent study (CIS) and submit dissertation(s)

 

 

SUMMER INTERNSHIP:

 

 

After the third term, the students are required to undertake internship for eight weeks in any organisation to relate their classroom learning to the ground realities of industry. This is intended to sharpen their knowledge and hone their skills, and develop better appreciation of the practical problems of business organizations, especially from the management point of view. The experience, thus gained, also helps the students in planning their future professional career

 

 

FINISHING SCHOOL:

 

 

The ASBM Finishing School, a unique venture of ASBM, offers the Power Packed Personality and Placement Grooming Module (4 PGM) to build the foundation for a fulfilling life. Its personality development courses, based on psychometric assessment of the participants, instill a sense of confidence and thereby motivate the students to surge ahead. Training in soft skills fine-tunes their attitudes, values and beliefs, and leads to a holistic personality development so that ultimately the students can stand apart in a crowd.

 

 

ELIGIBILITY:

 

 

•  Bachelor's degree (10+2+3) or equivalent.  Final year students can also apply.

•  Qualifying Exams: CAT, XAT & MAT

•  Based on the performance in CAT, XAT & MAT, past academic performance, work experience and performance in Group Discussion and Personal Interview the candidates will be short listed.