Bachelor of Arts (BA) in Communications

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Bachelor of Arts (BA) in Communications

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Prof Biswajeet Pattanayak, President, ASBM UNIVERSITY with Mr. C Parthasarathy, Chairman, Karvy Group. Also present are Mr. Rajiv Singh, CEO, Karvy Stockbroking and Dr. Phalgu Niranjana, Pro VC, ASB
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Prof Biswajeet Pattanayak with Mr. Srinivas Vedumula, Director, BFIL and Mr Murli, Head HR BFIL
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ASBM organized 9th National Management Symposium- HR
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ASBM NEW BATCH 2019 INAUGURATED
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15th Foundation Day celebration
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Upcoming Events

Confluence The Alumni Meet 2019
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9th National Management Symposium-MarkLogistics
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The Bachelor of Arts in Communications (BA Comm.) prepares students for career change, advancement or graduate education, while providing personal enrichment. The program explores the various aspects of creating, transmitting and analyzing messages which flow among individuals, groups, organizations and societies. Students of this course are trained with corporate communication and mass communication. They develop a broad general knowledge of the traditional liberal arts disciplines while developing a greater depth of knowledge in Communications. The students will get BA (COMM.) degree from ASBM University after successful completion of three years of study.

COURSE STRUCTURE:

Core courses –

SEMESTER-I

  • INTRODUCTION TO COMMUNICATION
  • COMMUNICATION THEORY I
  • ENVIRONMENTAL SCIENCE
  • THE CRAFT OF WRITING

SEMESTER-II

  • ENGLISH COMMUNICATION
  • MEDIA AND CULTURE STUDIES
  • MEDIA LAWS AND ETHICS
  • TELEVISION AND RADIO COMMUNICATION- BASICS

SEMESTER-III

  • ADVERTISING – PRINCIPLES
  • PUBLIC RELATIONS- PRINCIPLES AND PRACTICE
  • GENDER AND COMMUNICATION
  • VISUAL COMMUNICATION
  • DIGITAL AND MULTIMEDIA PLATFORMS

SEMESTER-IV

  • BROADCAST JOURNALISM
  • MEDIA ECOLOGY
  • UNDERSTANDING SOCIAL MEDIA
  • ART AND ENTERTAINMENT COMMUNICATION
  • SPECIALIZED REPORTING

SEMESTER-V

  • POLITICAL COMMUNICATION
  • EVENT MANAGEMENT
  • MEDIA MANAGEMENT
  • INTEGRATED MARKETING COMMUNICATIONS

SEMESTER-VI

  • DEVELOPMENT COMMUNICATIONS
  • CORPORATE COMMUNICATION
  • ONLINE JOURNALISM
  • MAGAZINE AND NICHE JOURNALISM

CURRICULUM DESIGN:

A student will undergo minimum 1042.5 hours of course work during the two-year programme. The courses have been classified into credits A four-credit course has 20 classroom sessions of 90 minutes each (i.e., 30 hours) and 40 hours of off-class room work/activity for the student, while a two-credit course has 10 classroom sessions (i.e., 15 hours) with 20 hours of off-class room work.

The programme consists of 74 credits of core or compulsory courses and 48 credits of elective courses. One has to complete at least 24 credits in any particular area (out of eight elective areas) to declare it as the area of concentration/specialisation.

The Institute follows an open credit system for electives. So a student has the freedom to opt for single specialisation or dual specialisation or even no specialisation as per her/his choice. A student will undergo Summer Internship Project (SIP) and Course of Independent Study (CIS) and submit dissertation(s).

SUMMER INTERNSHIP:

After the third term, the students are required to undertake internship for eight weeks in any organisation to relate their classroom learning to the ground realities of industry. This is intended to sharpen their knowledge and hone their skills, and develop better appreciation of the practical problems of business organizations, especially from the management point of view. The experience, thus gained, also helps the students in planning their future professional career

FINISHING SCHOOL:

The ASBM Finishing School, a unique venture of ASBM, offers the Power Packed Personality and Placement Grooming Module (4 PGM) to build the foundation for a fulfilling life. Its personality development courses, based on psychometric assessment of the participants, instill a sense of confidence and thereby motivate the students to surge ahead. Training in soft skills fine-tunes their attitudes, values and beliefs, and leads to a holistic personality development so that ultimately the students can stand apart in a crowd.

ELIGIBILITY:

    Any Student who has passed +2 Arts/ Science/ Commerce or its equivalent public examination with 45% marks by any recognized board of education in India shall be eligible for applying to the course. Candidates appearing for their final year +2 examination must submit their mark sheet immediately on the receipt of the same.