Quick Link

Latest News

15th Foundation Day celebration
Convocation Address
ASBM holds its 12th Annual Convocation
ASBM Award for Excellence, 2018 for Prof (Dr.) Damodar Acharya

Click here to view all news

BBA Program Overview

( Recognised by Govt. of Odisha, Affiliated to Utkal University, Bhubaneswar)

The Institute offers 3 Year BBA Programme to students after completion of their +2 examination to embark on a management career. With a well structured curriculum spanning over three years, the programme provides ample scope to the students to gain comprehensive understanding on diverse aspects of business management and corporate functioning, and instils in them requisite skill and expertise to become true action leaders in a highly complex and competitive business environment.

The students will get BBA degree from Utkal University after successful completion of three years of study.


  • Recognised by Govt.of Odisha and affiliated to Utkal University
  • Designed on semester pattern
  • Case based innovative teaching pedagogy
  • Experienced faculty from industry, profession and academics
  • Finishing school for employability
  • Continuous evaluation pattern
  • Dissertation
  • Live projects and industry internship
  • Coaching for Management Aptitude Tests like CAT, XAT etc
  • Institute owned transportation facilities
  • Separate hostel facilities for boys and girls inside the campus


The 3 year BBA Programme will be distributed over six semesters in three years. The structure of the course is as follows:


Semester – I
Subject Full Marks Total Marks
Introduction to Business 100 400
English Language and Literature 100
Quantitative Techniques for Management 100
Basic Financial Accounting 100
Semester – II
Subject Full Marks Total Marks
Economics 100 400
Management Theory and Practice 100
Cost and Management Accounting 100
Computer for Management (including practical) 100
Semester – III
Subject Full Marks Total Marks
Psychology for Management 100 450
Business Ethics and Corporate Governance 100
Introduction to Banking and Insurance 100
Business and Corporate Law 100
Communicative English 50
Semester – IV
Subject Full Marks Total Marks
Financial Management 100 450
Marketing Management 100
Human Resource Management 100
Production and Operation Management 100
Environmental Studies 50
Semester – V
Subject Full Marks Total Marks
Organisational Behaviour 100 450
Financial Markets and Institutions 100
Advertisement and Sales Promotion 100
Management Information System and DSS(including practical) 100
Indian Society and Culture 50
Semester – VI
Subject Full Marks Total Marks
Research Methodology 100 450
Entrepreneurship and Small Business Management 100
Organizational Change and Development 100
Dissertation and Viva-Voce 100
E-Business 50


The programme consists of 27 theory papers of 2500 marks.In addition to the theory papers, the students will also undertake and present Dissertation of 100 marks during the three years of study.

Further, there will be around 40 hrs. of classes for each 100 mark paper in a semester. A student has to attend a minimum of 75% of classes in a semester to be permitted to appear at semester examinations


At the end of the sixth semester, each student will be required to prepare a dissertation on any topic/problem of her /his area of interest under the guidance of a faculty member of the Institute. The dissertation shall be evaluated for 100 marks.


The Finishing School of ASBM Institute of Professional Studies aims at improving the overall personality, attitude, behaviour and communication skill of the students. It offers Power Packed Personality Placement Grooming Modules (4 PGM) consisting of a unique blend of courses like Functional English, Language Skill, Professional Skills for Managers, English for Occupational Purpose and Current Affairs.

The objective of the training programme is to bring about personality development with regard to the different behavioural dimensions that have far-reaching significance in the direction of personal, social and organizational effectiveness. The course is aptly called “Finishing School” as it gives a finishing touch to the personality enriching and making the content knowledge useful by adding feathers of communication. This course helps the students to be smart and industry-ready professionals.

The Finishing school modules comprise of the following components:

Module – I : Functional English

This module aims at developing basic English language proficiency of the learners by teaching them functional English and related grammar.

Module- II : Language Skill Development

This module aims at developing reading, writing and speaking skills in English through different activities. It develops proficiency to carry out the required language functions in English in real life contexts like introducing, describing, narrating, planning, asking for information, instructing and other important language functions.

Module –III : Professional Skills for Managers

This module prepares the students to be successful managers nourishing in them elements related to personality.

Module – IV: English for Occupational Purpose

This module enables the students to be completely familiar with the procedure of job applications and the recruitment procedures. To accomplish this, the students are trained to draft attention-grabbing resume, covering letter, and C.V. They also learn the techniques of Interview, Group discussion etc. so as to be able to impress the recruiters favourably.

Module – V: Current Affairs

This module aims at keeping the future managers updated with events around them related to management and business.


The Finishing School is supported by an advanced language laboratory with audio-visual installation that helps the students improve their communication skill. It motivates the students to talk freely and develops listening and speaking skills, since they hear correct pronunciation through their headphones. This set up fosters more interactive session between students and teacher and brings variety in the teaching-learning process instead of boring verbal centered teaching. Moreover, it follows a student-centered approach as the students can learn the lessons at their own pace, thus making the learning process more user friendly.