Master of Arts in Communication

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Masters in Communication

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ASBM NEW BATCH 2019 INAUGURATED
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15th Foundation Day celebration
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Convocation Address
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ASBM holds its 12th Annual Convocation
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ASBM Award for Excellence, 2018 for Prof (Dr.) Damodar Acharya
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Upcoming Events

9th National Management Symposium-HR
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Certificate Programme on Structural Equation Modeling Using AMOs
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7th International Management Conference(IMCON), January 2020
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National management conference (NAMcon 2019)
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Moorchhana – Annual Day on 7th & 8th December 2018
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Master of Arts in Communication is a 2-year postgraduate course, open to students of any stream. The course can be pursued after successful completion of graduation from a recognized university, with a minimum aggregate score of 50%. Master of Arts in Communication is a postgraduate degree that provides students advanced research, writing, and presenting skills. Students will typically investigate topics based on a broad range of course subject matters that will apply their academic experience to their careers. This course provides versatile career opportunity plat form includes: journalist, communications manager, public diplomacy officer, and various jobs in the business area.

COURSE STRUCTURE:

Core courses –

SEMESTER-I

  • INTRODUCTION TO COMMUNICATION
  • COMMUNICATION THEORY AND PRACTICE
  • MEDIA MANAGEMENT AND POLICIES
  • MEDIA AND CURRENT AFFAIRS
  • STRATEGIC COMMUNICATION-1 : WRITING ACROSS PLATFORMS
  • MEDIA AND CULTURE STUDIES

SEMESTER-II

  • COMMUNICATION RESEARCH METHODS
  • CONCEPTS AND TYPES OF DIGITAL MEDIA
  • CYBER COMMUNICATION
  • SOCIAL MEDIA: CONCEPTS & STRATEGIES
  • STRATEGIC COMMUNICATION-2: CRISIS MANAGEMENT
  • MEDIA LAWS AND ETHICS

SEMESTER-III

  • GLOBAL COMMUNICATION
  • DIGITAL STORYTELLING
  • MEDIA, ENTERTAINMENT & DATA: BUSINESS ECOSYSTEMS
  • CREATIVE COMMUNICATION
  • DIGITAL MARKETING COMMUNICATION
  • ORGANIZATIONAL COMMUNICATION
  • BRAND PLANNING AND MANAGEMENT
  • ENVIRONMENTAL AND DEVELOPMENT COMMUNICATION
  • PERSUASIVE WRITTEN AND VISUAL COMMUNICATION
  • INTEGRATED MARKETING COMMUNICATION

SEMESTER-IV

  • SOCIAL MEDIA MANAGEMENT
  • DEVELOPMENT COMMUNICATION
  • INFORMATION AND COMMUNICATION TECHNOLOGIES AND NEW MEDIA
  • MEDIA ECOLOGY
  • ENVIRONMENTAL AND DEVELOPMENT COMMUNICATION
  • DISSERTATION
  • WRITING FOR ADVERTISING AND PUBLIC RELATIONS
  • DATA AND INVESTIGATIVE JOURNALISM
  • CORPORATE COMMUNICATION AND REPUTATION MANAGEMENT
  • METAPHOR AND NARRATIVES (M&N) / INTRODUCTION TO CINEMA & FILM STUDIES

CURRICULUM DESIGN:

A student will undergo minimum 1042.5 hours of course work during the two-year programme. The courses have been classified into credits A four-credit course has 20 classroom sessions of 90 minutes each (i.e., 30 hours) and 40 hours of off-class room work/activity for the student, while a two-credit course has 10 classroom sessions (i.e., 15 hours) with 20 hours of off-class room work.

The programme consists of 74 credits of core or compulsory courses and 48 credits of elective courses. One has to complete at least 24 credits in any particular area (out of eight elective areas) to declare it as the area of concentration/specialisation.

The Institute follows an open credit system for electives. So a student has the freedom to opt for single specialisation or dual specialisation or even no specialisation as per her/his choice. A student will undergo Summer Internship Project (SIP) and Course of Independent Study (CIS) and submit dissertation(s).

SUMMER INTERNSHIP:

After the third term, the students are required to undertake internship for eight weeks in any organisation to relate their classroom learning to the ground realities of industry. This is intended to sharpen their knowledge and hone their skills, and develop better appreciation of the practical problems of business organizations, especially from the management point of view. The experience, thus gained, also helps the students in planning their future professional career

FINISHING SCHOOL:

The ASBM Finishing School, a unique venture of ASBM, offers the Power Packed Personality and Placement Grooming Module (4 PGM) to build the foundation for a fulfilling life. Its personality development courses, based on psychometric assessment of the participants, instill a sense of confidence and thereby motivate the students to surge ahead. Training in soft skills fine-tunes their attitudes, values and beliefs, and leads to a holistic personality development so that ultimately the students can stand apart in a crowd.

ELIGIBILITY CRITERIA:

    Any graduate (General / Technical or Professional) from any recognized University must have good academic record and scored minimum 50 percent marks in his/her Graduation Score (45% Marks for Reserve Category). Candidates appearing for their final year graduation examination must submit their mark sheet immediately on the receipt of the same.