MBA - Master of Business Administration

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MBA

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Prof Biswajeet Pattanayak, President, ASBM UNIVERSITY with Mr. C Parthasarathy, Chairman, Karvy Group. Also present are Mr. Rajiv Singh, CEO, Karvy Stockbroking and Dr. Phalgu Niranjana, Pro VC, ASB
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Prof Biswajeet Pattanayak with Mr. Srinivas Vedumula, Director, BFIL and Mr Murli, Head HR BFIL
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ASBM organized 9th National Management Symposium- HR
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ASBM NEW BATCH 2019 INAUGURATED
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15th Foundation Day celebration
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Upcoming Events

Confluence The Alumni Meet 2019
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9th National Management Symposium-MarkLogistics
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Two year full time residential programme


The MBA Programme of ASBM University aims at training the participants in general management concepts, skills and their application, with a strong focus on experiential learning. The university follows the IIM model pedagogy with open credit system. Emphasis is given on case analysis and presentation with multi-disciplinary approach to sharpen the analytical and decision making ability of the students. Thereby this programme enables the students to navigate more effectively as managers in a challenging and changing business scenario prevailing in the industries.

UNIQUE FEATURES

  • Global Accreditation by ACBSP, USA
  • Domain & sectoral focused specialisations
  • Option of dual or single specialisation
  • IIM model choice based credit system
  • Case based innovative teaching pedagogy
  • Finishing school for employability
  • Summer project
  • Research / Live projects
  • Course of independent study
  • Excellent hostel facility
  • Consistently excellent placement since inception

SPECIALISATION

ASBM University is the first in the country to offer dual or single specialisation both in functional and sectoral areas.

FUNCTIONAL AREAS :

  • Human Resource Management
  • Financial Management
  • Marketing Management
  • Information Technology & Analytics

SECTORAL AREAS :

  • Operations, Logistics & Supply Chain Management
  • International Business
  • BIFS Management
  • Retail Management

International Immersion Programme at Singapore :

A special Certification Programme at Management Development Institute of Singapore (MDIS) is organised for one week to give international exposure to the students. It also includes industry visit at Singapore. On completion of the programme the participating students are awarded certificate by MDIS. Interested students will have to pay extra charges for this programme.

MBA COURSE STRUCTURE:

Core courses –

SEMESTER-I

  • BEHAVIOUR AT WORK
  • MANAGERIAL COMMUNICATION
  • FINANCIAL ACCOUNTING
  • MANAGERIAL ECONOMICS
  • MANAGEMENT INFORMATION SYSTEMS
  • QT FOR MANAGERS
  • STRUCTURE & PROCESSES IN ORGANISATION
  • LEGAL ENVIRONMENT OF BUSINESS
  • COMMUNICATION THROUGH THEATRE TECHNIQUE

SEMESTER-II

  • HUMAN RESOURCE MANAGEMENT
  • INDIAN ECONOMY & POLICIES
  • MARKETING MANAGEMENT
  • FINANCIAL MANAGEMENT
  • RESEARCH METHODS
  • OPERATIONS MANAGEMENT
  • COST & MANAGEMENT ACCOUNTING
  • BUSINESS ETHICS & CORPORATE SOCIAL RESPONSIBILITY
  • RESEARCH PAPER ANALYSIS

SEMESTER-III

  • WORLD BUSINESS ENVIRONMENT
  • STRATEGIC MANAGEMENT
  • ELECTIVES (HR, FINANCE, MARKETING, OM, IT, BIFS, IB, RETAIL)
  • BUSINESS SECTOR ANALYSIS

SEMESTER-IV

  • BUSINESS ANALYTICS
  • COURSE OF INDEPENDENT STUDY
  • ELECTIVES (HR, FINANCE, MARKETING, OM, IT, BIFS, IB, RETAIL)
  • LIVE VIRTUAL PROJECT/MOOCS

HUMAN RESOURCE MANAGEMENT

  • COMPENSATION & REWARD MANAGEMENT
  • INTERNATIONAL HRM
  • LABOUR LAWS
  • PERFORMANCE MANAGEMENT SYSTEM
  • TALENT MANAGEMENT
  • MANAGING CONFLICT & NEGOTIATION
  • TRAINING & DEVELOPMENT
  • INDUSTRIAL RELATIONS
  • STRATEGIC HRM
  • MANAGING ORGANISATIONAL CULTURE
  • SELF MANAGEMENT ART FOR EXECUTIVE EXCELLENCE (SMARTEE)
  • ASSESSMENT & DEVELOPMENT CENTRE
  • HUMAN RESOURCE METRICS & ANALYTICS
  • ORGANISATIONAL ANALYSIS & TRANSFORMATION
  • LEADERSHIP FOR CORPORATE EXCELLENCE

FINANCIAL MANAGEMENT

  • FINANCIAL STATEMENT ANALYSIS
  • CORPORATE GOVERNANCE
  • BUSINESS ANALYSIS & VALUATION
  • FINANCIAL MARKETS & SERVICES
  • FUNDAMENTALS OF COMMERCIAL BANKING
  • SECURITY ANALYSIS & PORTFOLIO MANAGEMENT
  • ENTREPRENEURSHIP & START-UP
  • BEHAVIOURAL FINANCE
  • INTERNATIONAL FINANCIAL MANAGEMENT
  • PROJECT FINANCE
  • RETAIL BANKING
  • RISK MANAGEMENT & DERIVATIVES
  • STRATEGIC COST MANAGEMENT
  • FUNDAMENTALS OF INSURANCE
  • MERGERS, ACQUISITIONS & CORPORATE RESTRUCTURING

MARKETING MANAGEMENT

  • B TO B MARKETING
  • CONSUMER BEHAVIOUR
  • INTERNATIONAL MARKETING MANAGEMENT
  • MARKETING RESEARCH
  • INTRODUCTION TO RETAIL
  • RURAL MARKETING
  • DIGITAL & SOCIAL MEDIA MARKETING
  • ADVERTISING & SALES PROMOTION
  • BRAND MANAGEMENT
  • INTEGRATED MARKETING COMMUNICATION
  • MARKETING OF SERVICES
  • SALES & DISTRIBUTION MANAGEMENT
  • CUSTOMER RELATIOSHIP MANAGEMENT
  • STRATEGIC MARKETING
  • MARKETING ANALYTICS

OPERATIONS MANAGEMENT

  • PRODUCTION MANAGEMENT
  • INVENTORY MANAGEMENT & CONTROL
  • MATERIALS MANAGEMENT
  • PRODUCTION MANAGEMENT
  • PURCHASE MANAGEMENT
  • SUPPLY CHAIN MANAGEMENT
  • STORES MANAGEMENT
  • PRODUCTION PLANNING & CONTROL
  • OPERATIONS STRATEGY
  • PROJECT MANAGEMENT
  • ENTERPRISE RESOURCE PLANNING – I & II
  • QUALITY MANAGEMENT SYSTEM
  • SERVICE OPERATIONS MANAGEMENT
  • WORLD CLASS MANUFACTURING

INFORMATION TECHNOLOGY MANAGEMENT

  • NETWORKING & COMMUNICATION
  • OPERATING SYSTEMS
  • RELATIONAL DATABASE MANAGEMENT SYSTEM
  • SYSTEM ANALYSIS & DESIGN
  • DATA MINING & DATA WAREHOUSING
  • SOFTWARE PROJECT MANAGEMENT
  • WEB TECHNOLOGY
  • E-COMMERCE
  • KNOWLEDGE MANAGEMENT
  • MANAGEMENT OF ITES
  • IT STRATEGY

BIFS MANAGEMENT

  • FINANCIAL MARKETS & SERVICES
  • FIRE & MARINE INSURANCE
  • INTRODUCTION TO INSURANCE
  • PRINCIPLES & PRACTICES OF BANKING-I
  • PRINCIPLES & PRACTICES OF BANKING-II
  • NBFC MANAGEMENT
  • TREASURY MANAGEMENT
  • HEALTH INSURANCE
  • INTERNATIONAL FINANCIAL MANAGEMENT
  • LIFE INSURANCE PRODUCTS & PRACTICES-I
  • MOTOR & PERSONAL ACCIDENT INSURANCE
  • RETAIL BANKING
  • FOREX MANAGEMENT
  • LIFE INSURANCE PRODUCTS & PRACTICES-II
  • NPA MANAGEMENT
  • OTHER MISCELLANEOUS GENERAL INSURANCE

INTERNATIONAL BUSINESS MANAGEMENT

  • INTERNATIONAL HRM
  • MANAGING CONFLICT & NEGOTIATION
  • INTERNATIONAL ECONOMICS
  • INTERNATIONAL TRADE & WTO
  • CROSS CULTURAL MANAGEMENT
  • FOREX MANAGEMENT
  • INTELLECTUAL PROPERTY RIGHTS
  • INTERNATIONAL FINANCIAL MANAGEMENT
  • INTERNATIONAL MARKETING MANAGEMENT
  • MERGERS, ACQUISITIONS & CORPORATE RESTRUCTURING
  • INTERNATIONAL LOGISTICS

RETAIL MANAGEMENT

  • BUYING & MERCHANDISING
  • INTRODUCTION TO RETAIL
  • STORE PROFITABILITY MANAGEMENT
  • E RETAILING
  • CATEGORY MANAGEMENT
  • RETAIL VERTICALS
  • STORE OPERATIONS MANAGEMENT
  • VISUAL MERCHANDISING
  • INTERNATIONAL RETAILING
  • RETAIL PROMOTIONAL STRATEGY

CURRICULUM DESIGN:

A student will undergo minimum 1042.5 hours of course work during the two-year programme. The courses have been classified into credits A four-credit course has 20 classroom sessions of 90 minutes each (i.e., 30 hours) and 40 hours of off-class room work/activity for the student, while a two-credit course has 10 classroom sessions (i.e., 15 hours) with 20 hours of off-class room work.

The programme consists of 74 credits of core or compulsory courses and 48 credits of elective courses. One has to complete at least 24 credits in any particular area (out of eight elective areas) to declare it as the area of concentration/specialisation.

The Institute follows an open credit system for electives. So a student has the freedom to opt for single specialisation or dual specialisation or even no specialisation as per her/his choice. A student will undergo Summer Internship Project (SIP) and Course of Independent Study (CIS) and submit dissertation(s).

SUMMER INTERNSHIP:

After the third term, the students are required to undertake internship for eight weeks in any organisation to relate their classroom learning to the ground realities of industry. This is intended to sharpen their knowledge and hone their skills, and develop better appreciation of the practical problems of business organizations, especially from the management point of view. The experience, thus gained, also helps the students in planning their future professional career

FINISHING SCHOOL:

The ASBM Finishing School, a unique venture of ASBM, offers the Power Packed Personality and Placement Grooming Module (4 PGM) to build the foundation for a fulfilling life. Its personality development courses, based on psychometric assessment of the participants, instill a sense of confidence and thereby motivate the students to surge ahead. Training in soft skills fine-tunes their attitudes, values and beliefs, and leads to a holistic personality development so that ultimately the students can stand apart in a crowd.

ELIGIBILITY:

  • Minimum 50% in Graduation (45% for SC & ST).Final year students can also apply.
  • Qualifying Exams: CAT/XAT/ CMAT/ MAT/ GMAT with valid score
  • Based on the performance in qualifying exam, past academic performance, work experience and performance in Group Discussion and Personal Interview the candidates will be short listed.