MBA - Business Analytics

ANNOUNCEMENTS

MBA - BA

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Prof Biswajeet Pattanayak, President, ASBM UNIVERSITY with Mr. C Parthasarathy, Chairman, Karvy Group. Also present are Mr. Rajiv Singh, CEO, Karvy Stockbroking and Dr. Phalgu Niranjana, Pro VC, ASB
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Prof Biswajeet Pattanayak with Mr. Srinivas Vedumula, Director, BFIL and Mr Murli, Head HR BFIL
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ASBM organized 9th National Management Symposium- HR
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ASBM NEW BATCH 2019 INAUGURATED
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15th Foundation Day celebration
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Upcoming Events

Confluence The Alumni Meet 2019
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9th National Management Symposium-MarkLogistics
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Two year full time residential programme


MBA in Business Analytics is a 2-year postgraduate course, open to students of any stream. The course can be pursued after successful completion of graduation from a recognized university, with a minimum aggregate score of 50%. MBA in Business Analytics train students about the principles that lead to take effective business decisions and provide them with opportunities to strengthen their leadership ability. Business Analytics supports students to formulate and execute plans for improving all aspects of how the business operates.

UNIQUE FEATURES

  • Global Accreditation by ACBSP, USA
  • Domain & sectoral focused specialisations
  • Option of dual or single specialisation
  • IIM model choice based credit system
  • Case based innovative teaching pedagogy
  • Finishing school for employability
  • Summer project
  • Research / Live projects
  • Course of independent study
  • Excellent hostel facility
  • Consistently excellent placement since inception

International Immersion Programme at Singapore :

A special Certification Programme at Management Development Institute of Singapore (MDIS) is organised for one week to give international exposure to the students. It also includes industry visit at Singapore. On completion of the programme the participating students are awarded certificate by MDIS. Interested students will have to pay extra charges for this programme.

MBA-BA COURSE STRUCTURE:

Core courses –

SEMESTER-I

  • BEHAVIOUR AT WORK
  • MANAGERIAL COMMUNICATION
  • FINANCIAL ACCOUNTING
  • MANAGERIAL ECONOMICS
  • MANAGEMENT INFORMATION SYSTEMS
  • QT FOR MANAGERS
  • STRUCTURE & PROCESSES IN ORGANISATION
  • LEGAL ENVIRONMENT OF BUSINESS

SEMESTER-II

  • BUSINESS INTELLIGENCE
  • HUMAN RESOURCE MANAGEMENT
  • MARKETING MANAGEMENT
  • FINANCIAL MANAGEMENT
  • RESEARCH METHODS
  • OPERATIONS MANAGEMENT
  • COST & MANAGEMENT ACCOUNTING
  • BUSINESS ETHICS & CORPORATE SOCIAL RESPONSIBILITY

SEMESTER-III

  • WORLD BUSINESS ENVIRONMENT
  • IT STRATEGY
  • BUSINESS ANALYTICS
  • NETWORKING & COMMUNICATION
  • DATA VISUALIZATION FOR MANAGERS
  • DATA MINING & DATA WAREHOUSING
  • RELATIONAL DATABASE MANAGEMENT SYSTEM
  • RDBMS PRACTICAL
  • DATA SCIENCE USING R

SEMESTER-IV

  • E-COMMERCE AND DIGITAL MEDIA ANALYTICS
  • MACHINE LEARNING
  • LOGISTICS AND SUPPLY CHAIN ANALYTICS
  • STOCHASTIC MODELING
  • BUSINESS PROCESS MANAGEMENT
  • ANALYTICS OF INTERNET OF THINGS
  • BIG DATA ANALYTICS
  • PYTNON LANGUAGE PRACTICAL
  • MARKETING ANALYTICS
  • HR METRICS AND ANALYTICS
  • COURSE OF INDEPENDENT STUDY

CURRICULUM DESIGN:

A student will undergo minimum 1020 hours of course work during the two-year programme. The courses have been classified into credits. A four-credit course has 20 classroom sessions of 90 minutes each (i.e., 30 hours) and 40 hours of off-class room work/activity for the student, while a two-credit course has 10 classroom sessions (i.e., 15 hours) with 20 hours of off-class room work.

The programme consists of 74 credits of core or compulsory courses and 48 credits of courses related to Business Analytics. A student will undergo Summer Internship Project (SIP) and Course of Independent Study (CIS) and submit dissertation(s).

SUMMER INTERNSHIP:

After the second semester, the students are required to undertake internship for eight weeks in any organisation to relate their classroom learning to the ground realities of industry. This is intended to sharpen their knowledge and hone their skills, and develop better appreciation of the practical problems of business organizations, especially from the management point of view. The experience, thus gained, also helps the students in planning their future professional career

FINISHING SCHOOL:

The ASBM Finishing School, a unique venture of ASBM, offers the Power Packed Personality and Placement Grooming Module (4 PGM) to build the foundation for a fulfilling life. Its personality development courses, based on psychometric assessment of the participants, instill a sense of confidence and thereby motivate the students to surge ahead. Training in soft skills fine-tunes their attitudes, values and beliefs, and leads to a holistic personality development so that ultimately the students can stand apart in a crowd.

ELIGIBILITY:

  • Minimum 50% in Graduation (45% for SC & ST).Final year students can also apply.
  • Qualifying Exams: CAT/XAT/ CMAT/ MAT/ GMAT with valid score
  • Based on the performance in qualifying exam, past academic performance, work experience and performance in Group Discussion and Personal Interview the candidates will be short listed.