8th National MARKLOGISTICS Symposium
ASBM 8th National MARKLOGISTICS Symposium
ASBM, one of the leading B-schools of India organized the 8th National Marklogistics Symposium on 19th January 2019 on a pertinent theme, “Creating and Managing Customer Centric Supply Network”. The symposium was inaugurated by Mr. D. K Samantaray, IRAS,MD,Angul-Sukinda Railway Ltd. In his inaugural address, he highlighted the key role of logistics contributing to the micro & macro levels of economy. He discussed about the journey of Indian Railways in pre & post independence era & the challenges faced by Indian Railways. He focused on various important aspects like quality Infrastructure, ,market research, effective logistics and supply chain process and inventory management which are crucial for any business organization to flourish in the market. He has also released ASBM Journal of Management, July- December,2019(Volume XI,Issue 2).
Mr. K. K. Paul, General Manager, MMTC Ltd. in his keynote address focused on the importance of formulating effective, logistics & supply chain strategies to stay competitive in the industry. He also said that it is equally important for any business organization to develop customer centric approach to satisfy its valued customers.
Prof. (Dr.) Biswajeet Pattanayak, Founder and Director, ASBM and Chairman of 8th National Marklogistics Symposium, stressed on the importance of three important determining factors such as technology ,innovation and strategy for any organization to stay ahead of its competitors.The customer centric business organization should also focus on end customers’ need, he further added.
Prof. (Dr.) Kalyan Shankar Ray, Dean,ASBM in his welcome address, highlighted the origin & evolution of marketing and logistics as well as the need for their integration for achieving customer satisfaction & desired growth.
The plenary session of the symposium was graced by eminent marketing and logistics professionals like Mr. A. Talukdar, Founder,hotelementary.in, Mr. Himadri Keshari Pattanaik, MD,Exim Logistics Pvt. Ltd., Mr. Shesashis Acharya,Co-founder and CEO,Unibro Martech Pvt. Ltd., Mr. Vishal Surana,Head Marketing, Bharti Airtel,Odisha Circle.
The Coordinator of 8th National Marklogistics Symposium, Dr. Prakash Chandra Dash introduced the guests and Co-coordinator; Prof Swasti Suvasweta Satpathy proposed the vote of thanks.