In a thrust to innovation in management education, the leading b-school, Asian School of Business Management organized one national level talent festival Ignite and marketing festival ‘Markfest’ on 16th & 17th December 2016. In his Welcome address Prof. Biswajeet Pattanayak, Founder & Director ASBM said this has been a platform to create next level business leaders and marketing genius. He said that an ignited mind can provide a lot of innovative ideas. This kind of occasion gives enormous opportunity to showcase the talents of the participants.

Guest of Eminence, Prof. Kamal Kanta Mishra, Vice Chancellor, Utkal University of Culture said that 65 percent of the population of India constitute young mass and they are the future of this country. He urged students to show light to the world with their intellect. Another Guest of Eminence, Prof. Siba Prasad Adhikary, Vice-Chancellor, FM University said that he had witnessed the growth of Indians during the last 25 years. India is a young country with young people and the future of India is bright.

The programme was attended by Former CMD, NALCO and Associate Chairman, ASBM Board of Governor Shri G Upadhayaya. He had all praise for Prof. Biswajeet Pattanayak for visualizing such an innovative ideas to create genius for the country. He urged students to work with sincerity, honesty and dedication

Prizes were given away to all the winners of the all the competitions. This two day  long National Talent Festival; Ignite and Markfest marked by 14 competitions viz. Ramp Show, Rangoli, Kaun Banega Baazigar, The hands of symphony, T-Sharts painting, Counter strike, Mono-acting, Voice of Ignite, Danza, Corporate Chanakya, Live Bazaar, Treasure Hunt, Rock Show and Face Painting. Students from various parts of the country actively participate in the event. The Live Bazzar, show case of marketing ideas was the centre of attraction. ‘Markfest – Simulated Business Model Contest’ and various other activities along with ‘Live Concert ’electrified the minds of students. At the end, rock band rocked the show by playing memorable songs and enthralling the large crowd gathered to energise the event to its completion. The valedictory session vote of thanks proposed by Prof. Prakash Chandra Dash, Coordinator of the event. The festival was concluded amidst great fun and fervor.