Management Education in 2023 Will Be More Tech than Management
The Master of Business Administration degree, better known as the M.B.A., remains a coveted credential for aspiring business leaders in 2023, much as it has for decades. And while the core curriculum covers a wide terrain of topics vital to management, most M.B.A. programs allow students to specialize and delve deeper into a particular discipline.
Choosing the right specialization can be crucial in an increasingly competitive job market, arming students with specialized skills tailored to some of the fastest growing and highest paying fields. According to a recent survey by the Graduate Management Admission Council, three specializations stand out as most in-demand among today’s M.B.A. candidates.
Marketing Remains a Top Draw
Long a popular specialization owing to the dynamic, fast-paced nature of the field, marketing continues to be a top choice. As companies rely more heavily on digital marketing and harnessing big data, marketing expertise has become mission-critical. Per one industry report, demand for marketing managers could surge 10 percent from 2020 to 2030.
Students pursuing an M.B.A. specialization in marketing take courses in customer analysis, brand strategy, digital techniques and more. This equips them for careers in digital marketing, marketing research, advertising and product marketing. Students can opt for this program here.
Finance: The Language of Business
Finance remains a sought-after specialty for M.B.A. students with aspirations of lucrative posts in investment banking, asset management and corporate finance. According to Wall Street Prep, Harvard M.B.A.s entering investment banking reported a median starting salary of $150,000.
A finance specialization develops analytical prowess and financial skills through coursework in areas like mergers and acquisitions, trading, and investments. This prepares students for financial leadership roles across various industries. Students can opt for this program here.
Business Analytics: Where Business Meets Innovation
As technological shifts continue to reshape industries, a specialization in technology and analytics allows students to apply IT and analytics to strategic ends. Coursework touches on IT strategy, artificial intelligence, data analytics and more.
Per a report by Great Learning and Analytics India Magazine, management roles drive 27 percent of demand for AI talent in India, indicating the growing need for tech-fluent business leaders. An M.B.A. with a technology or analytics specialization can position students to capitalize on this demand. Students can opt for this program here.
Though the M.B.A. remains relevant, taking a targeted specialization helps graduates stand out. According to hiring trends, marketing, finance and technology remain prudent choices. By researching programs and curriculum, prospective M.B.A.s can make an informed decision.
If you are looking to pursue a career in any of the above specializations, look no further than Odisha’s iconic ASBM University. Read more about our programs here: MBA Programmes at ASBM University.