India's Best College for MBA in Marketing Management in India

Collabration

Programme Key Stats

2024

Admission Session

best mba colleges in Bhubaneswar, Odisha

Bachelor’s degree with Minimum 50% marks in aggregate (45% for reserved category) and with valid entrance test score

Eligibility Criteria

2 Years

Duration

₹ 686000

Fee Structure ( View Details )

Programme OVERVIEW

MBA – Marketing is the most sought after specialisation at ASBM University as it opens the doors to endless opportunities. The course is designed to teach the students make wise marketing decisions, develop marketing campaigns to gain customers, capture markets by adopting effective strategies and much more.

The students studying MBA in marketing specialisation at ASBM learn different tenets that include consumer behaviour, brand management, digital and social media marketing, customer relationship management, marketing analytics, strategic marketing, retail management, marketing research, and international marketing, among other subjects. The pedagogy adopted has a mix of classroom teaching using audio and video aids, case studies etc.

Some of the most popular careers for MBA – Marketing specialisation include marketing managers, advertising managers, market research analysts, and public relations specialists. The students can pursue careers in different marketing-related fields and industries such as retail, banking, hospitality, media, information technology (IT) and information technology enabled services (ITES), as well as fast-moving consumer goods (FMCG).

Why MBA Marketing

Global Accreditation by ACBSP, USA
Option of dual or single specialisation
Choice Based Credit System
IIM model choice based credit system
Case based innovative teaching pedagogy
Finishing school for employability

Summer project
Capstone/Live Projects
Subject of Independent Study
Excellent Hostel Facility
Consistently Excellent Placement

Course Curriculum

A student will undergo minimum 1320 hours of course work during the two-year Programme. The courses have been classified into credits. A course carrying 100 marks is equivalent to 4 credits and a course carrying 50 marks is to 2 credits.

The curriculum consists of 132 Credits where foundation courses are of 62 credits, subject elective courses are of 48 credits, open elective courses are of 8 credits. Summer Internship Project is of 8 credits and other non-classroom teaching courses such as research paper analysis, business sector analysis and Capstone project/ live virtual project carry 6 Credits.

The School follows an open credit system for electives. So a student has the freedom to opt for single specialisation or dual specialisation as per her/his choice. Interested students can opt for Subject of Independent Study (SIS) to undertake research study/ project and submit dissertation.

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