ASBM organizes National Management Seminar
Strong and sustainable customer relationship brings success in Marketing: say Industry experts
Bhubaneswar, 14 September 2013: Success in marketing depends on trust of consumers. Being customer centric is a key element of marketing in complex and competitive times, said Shri Sunil Gupta, Vice-President (Marketing), Paradeep Phosphates Limited, while inaugurating the National Management Seminar on the theme- ‘Marketing in complex and competitive times,’ organized by Asian School of Business Management (ASBM) here today.
Speaking on the occasion, Shri Gupta said, “Strong and sustainable customer relationship gives support in difficult period. So it is very essential for management students to understand the basic skills of marketing before venturing into the corporate sector.”
Stressing on various key aspects of marketing, he further added, “Better pricing, good supply strategy along with the use of technology like social networking can add on profit to your business”.
Lauding the effort of ASBM in the field of management education Gupta said, “I am really impressed with the growth that ASBM has achieved in these seven years. It is exceptional.” He advised students to serve the society with their management skill in coming years.Addressing the seminar Shri KVJ Rao, Senior Regional Manager (Direct Sales), Hindustan Petroleum Corporation Limited said, “There should be quest for innovation. Good innovation brings affluence.”
He advised students to be honest and enrich themselves with social and fundamental values. Professor Biswajeet Pattanayak, Founder and Director ASBM enlightened the students by saying “Innovation is the only way to overcome from economic meltdown.”Investment in marketing, especially in social medium of advertisement is a worth investment. Multi-medium of advertisement builds strong relationship with customers,” added the Lagaan Professor.
Dr. Kalyan Kumar Guin, Dean Vinod Gupta School of Management IIT, Kharagpur spoke on the branding strategy and illustrated corporate social responsibility as a powerful tool to build strong relationship with society.
“Now-a-days social networking sites are well connected to globe. So this can be used as a power tool of marketing,” he added. The inaugural session was followed by technical session, where eminent personalities like Shri Manoj Pattnayak, Consultant, TCS, Shri Abhijan Talukdar, Vice President, Hotel Crown, Shri Debashis Naik, Senior RM,BPCL, Shri Srikant A.P., RM-Distribution, Ceat Limited, Shri Raj Banerjee, Reg.Bus.Dev.Mgr, Future Value, Shri BK Subodh Singh, Sr. Gm, Apollo Hospital, delivered their talks on sub-theme like ‘Product differentiation to experimental marketing’ and ‘Brand building and value creation.’
On this occasion, Dean ASBM Dr KS Ray, Convener of the seminar Professor Rajkamal Verma, Co-convener MN Samantray, faculty, delegates from industry & academia, students were present.