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ASBM University
BBA (Agribusiness) Programme MoU Signed with OUAT for Advanced Agricultural Education

BBA (Agribusiness) Programme MoU Signed with OUAT for Advanced Agricultural Education

BBA – AGRIBUSINESS (Hons./Research)

The BBA – Agribusiness(Hons./Research) programme is of either three–year or four-year duration with multiple entry and exit points and re-entry points. With a well-structured curriculum spanning over the years, the programme provides ample scope for the students to gain a comprehensive understanding of diverse aspects of business management and corporate functioning, develops all capacities of human beings – intellectual, aesthetic, social, physical, emotional, ethical, and moral – in an integrated manner and instills in them the requisite skill and expertise to become true action leaders in a highly complex and competitive business environment.The students will have the opportunity for appropriate certification viz. Undergraduate Certificate after one year/two semesters (provided completed 4 credits in work-based vocational courses during summer term/Internship/Apprenticeship and 6 credits from Skill-based courses), Undergraduate Diploma after two years/four semesters (provided completed 4 credits in work-based vocational courses during the first year or second year summer term), Bachelor’s Degree after three years (six semesters) and Bachelor’s Degree with Honours/Research after 4 years (eight semesters).

Course Structure

Semester-I

  • AGRIBUSINESS MANAGEMENT
  • AGRI ECONOMICS
  • BASIC FINANCIAL ACCOUNTING
  • BUSINESS COMMUNICATION – I
  • GENERAL ENGLISH
  • INDIA’S DIVERSITY AND BUSINESS
  • ENVIRONMENTAL STUDIES AND DISASTER MANAGEMENT

Semester-II

  • MANAGEMENT PRINCIPLES AND ORGANISATIONAL BEHAVIOUR
  • PRINCIPLES OF AGRONOMY
  • BUSINESS STATISTICS & LOGIC
  • BUSINESS COMMUNICATION – II
  • AGRICULTURE AND INDIAN ECONOMY
  • INDIAN ETHOS AND VALUES
  • EXCEL SPREADSHEET MODELLING

Semester-III

  • COST & MANAGEMENT ACCOUNTING
  • BUSINESS LAWS
  • AGRI COOPERATIVE MANAGEMENT
  • AGRIBUSINESS ENVIRONMENT
  • CONSTITUTION OF INDIA
  • MIS IN AGRIBUSINESS

Semester-IV

  • HUMAN RESOURCE MANAGEMENT
  • FINANCIAL MANAGEMENT
  • POST-HARVEST MANAGEMENT
  • BUSINESS RESEARCH METHODOLOGY
  • AGRIPRENEURSHIP AND START-UP ECOSYSTEM
  • DESIGN THINKING AND INNOVATION

Semester-V

  • MARKETING MANAGEMENT
  • VALUE CHAIN IN BUSINESS
  • INTERNSHIP AND DISSERTATION
  • PRODUCT AND BRAND MANAGEMENT
  • CONSUMER BEHAVIOUR

Semester-VI

  • BUSINESS POLICY AND STRATEGY
  • TRADE POLICY IN AGRIBUSINESS
  • E-COMMERCE IN AGRIBUSINESS
  • MAJOR PROJECT
  • SUPPLY CHAIN MANAGEMENT
  • FINANCING AGRIBUSINESS

Semester-VII

  • AGRO INDUSTRIAL DEVELOPMENT
  • AI FOR BUSINESS
  • SUMMER INTERNSHIP – II
  • AGRI MARKETING
  • MICROFINANCE

Semester-VIII

    • DISSERTATION WORK
    • BUSINESS TAXATION
    • AGRICULTURE COMMODITY TRADING
    • FOOD SAFETY AND STANDARDISATION
    • DISSERTATION (FOR RESEARCH TRACK)
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