Dr Satyaprakash Naik
MA, MBA, PGDM, PGDBA, Ph.D.
Assistant Professor
Dr Naik has to his credit three patents, viz., IOT-Based Robotic Device for Human Resource Management, Business Finance Management Device, and Device to Monitor and Alert Heart Attack, registered by the Patent Office, Government of India. He has published six research papers – two of them in Scopus-indexed journals and one in an ABDC-listed journal. His scholarly contributions include presenting research papers at several national and international conferences and webinars.
Dr Naik holds seven international certificates in subjects such as Branding, Relationship Management, Research Methods, Project Planning, and Social Media Advertising from prestigious universities including the University of Virginia, Rice University, the University of California, the University of London, Erasmus University, and the University of Colorado. He has successfully completed seven Faculty Development Programmes on subjects such as Enhancing Teaching Skills, Financial Analysis and Planning, Developing MOOCs, Social Enterprise Management, Technology Management, Leadership and Excellence, and Research Methodology. He has attended workshops on Publishing Ethics and Research Methodology, and Time Series and Panel Data Analysis organised by Jawaharlal Nehru University (JNU) and the Indian Accounting Association, respectively.
Dr Naik brings a diverse background spanning both corporate and academic sectors. He initiated his career with three years in Talent Acquisition before transitioning to higher education. Over the next five years, he taught marketing management and had a two-year tenure as a full-time Research Scholar at Centurion University.
Academic Interest: – Digital Marketing, B2B Marketing, E-Commerce Management, Sales and Distribution Management, and Life Skills Development.
Subject Area – Marketing Management
Dr Satyaprakash Naik was admitted to the degree of Doctor of Philosophy (Ph.D) in Management by Centurion University of Technology and Management for his research on “Influence of Online Ratings and Reviews on Pre-Purchase Behaviour of Consumers: An Empirical Study for Consumer Durable Products in India”. His academic credentials include an MA in Rural Development and three management degrees: an MBA, a PGDM, and a PGDBA.Dr Naik has to his credit three patents, viz., IOT-Based Robotic Device for Human Resource Management, Business Finance Management Device, and Device to Monitor and Alert Heart Attack, registered by the Patent Office, Government of India. He has published six research papers – two of them in Scopus-indexed journals and one in an ABDC-listed journal. His scholarly contributions include presenting research papers at several national and international conferences and webinars.
Dr Naik holds seven international certificates in subjects such as Branding, Relationship Management, Research Methods, Project Planning, and Social Media Advertising from prestigious universities including the University of Virginia, Rice University, the University of California, the University of London, Erasmus University, and the University of Colorado. He has successfully completed seven Faculty Development Programmes on subjects such as Enhancing Teaching Skills, Financial Analysis and Planning, Developing MOOCs, Social Enterprise Management, Technology Management, Leadership and Excellence, and Research Methodology. He has attended workshops on Publishing Ethics and Research Methodology, and Time Series and Panel Data Analysis organised by Jawaharlal Nehru University (JNU) and the Indian Accounting Association, respectively.
Dr Naik brings a diverse background spanning both corporate and academic sectors. He initiated his career with three years in Talent Acquisition before transitioning to higher education. Over the next five years, he taught marketing management and had a two-year tenure as a full-time Research Scholar at Centurion University.
Academic Interest: – Digital Marketing, B2B Marketing, E-Commerce Management, Sales and Distribution Management, and Life Skills Development.